ashley & Martin
Ashley & Martin, the largest medical hair centre group in the southern hemisphere, asked us to develop a new longterm brand platform. Our campaign is built on the insight that there’s usually a single moment in a patient’s life when they decide it’s time to regrow their hair. It’s the moment when apathy ends and action begins: The Turning Point.
“What we love about this idea is it’s relatable. It normalises an issue guys often find confronting and offers hope by way of our 98% success rate.” said Richard Bond, Ashley & Martin CEO. The integrated campaign is running on free-to-air and pay-TV with support from digital and social media.