Main Roads Project

An inattentive driver clips an earthmover… a motorcycle loses control after running over a traffic cone… a road worker doesn’t go home at the end of the shift…

Every day road workers face the danger of drivers who don’t take care. So, Main Roads asked us to develop a campaign to bring attention to safety around roadworks.

Our solutions was to help drivers empathise with road workers, by asking them to imagine people driving carelessly though their own workplaces!