WA Police Union

WA Police Union briefed us to develop a campaign designed to encourage Police Officers to switch off their devices off-duty, so they could get the necessary respite to be the best Officers possible. In the creative planning process we responded with the creative proposition: ‘Switch off off-duty to guarantee you're switched on on-duty.‘

We managed and delivered on the campaign planning, production development and media buy to ensure this was an innovative and effective campaign.